One Day Car Insurance

Auto-Insurance Consumers Say Price Is Still No. 1 Factor Hartford Courant (blog)

25.05.10

"While the recession certainly stalled insurance shopping behavior in the market place when it first set in, we saw that reduced rates of shopping continue through the second quarter of 2009," said Jeremy Bowler, senior director at J.D. Power and Associates.

Shopping for car insurance picked up again last summer, the third quarter of 2009, back to a rate that it had been before the recession and even a little better in late 2009.

The survey also focused on generational differences.

"Generation Y is the next big wave of new homeowners and parents with more complicated insurance needs," Bowler said. "As a result, it's important for insurers to understand the differences between Generation Y and Baby Boomer insurance shoppers and respond to these differences accordingly."

J.D. Power and Associates defined Generation Y as anyone born between 1977 and 1992. The young adult generation represents more than 70 million people, many of whom are first-time buyers of car insurance.

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